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TikTok Carved Up: Who Really Controls the Algorithm After the U.S. Deal

Anderson Liam
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TikTok’s long-running standoff with Washington has finally moved from political theatre to a structured deal, but from the standpoint of NewsTrackerToday, this is less an ending than a controlled transition into a new regulatory regime. After four years of scrutiny over potential access by the Chinese state to U.S. user data, TikTok has agreed to carve out its American operations into a new structure, with closing targeted for January 22, 2026.

Under the agreed framework, TikTok will place its U.S. business inside a newly formed entity, TikTok USDS Joint Venture LLC. A consortium of American investors led by Oracle, Silver Lake and MGX will collectively hold a controlling stake, while ByteDance retains a minority position just under 20%. The ownership split is designed to ensure non-Chinese control at the governance level, while preserving economic value for ByteDance. As NewsTrackerToday has previously noted, this balance reflects political constraints rather than a clean commercial separation.

The most sensitive issue remains the algorithm. U.S. authorities have insisted that ByteDance will have no access to American user data and no influence over TikTok’s U.S. recommendation systems. Oracle’s role as a trusted security partner is central: it already hosts U.S. user data and is expected to audit, secure and oversee compliance, including the development of a U.S.-specific version of the algorithm. According to Daniel Wu, geopolitical analyst at NewsTrackerToday, this structure amounts to a “managed decoupling.” He argues that Washington’s objective is not to dismantle TikTok, but to neutralise strategic risk while avoiding backlash from millions of users and creators.

The path to this outcome has been shaped by repeated deadline extensions and shifting political positions. Initial efforts to force a sale date back to 2020, when then-president Donald Trump sought to ban transactions with ByteDance. Legal challenges stalled that attempt, and the issue resurfaced under subsequent administrations. In 2025, further extensions effectively bought time for negotiations, culminating in a deal reportedly approved by Chinese leadership, including Xi Jinping. NewsTrackerToday views this approval as a signal that Beijing prioritised preserving partial ownership and algorithmic licensing over outright confrontation.

For U.S. users, uncertainty is not entirely over. Reports suggest that once the transaction closes, the existing TikTok app may eventually be replaced or reconfigured into a distinct U.S. platform, requiring user migration. Even a seamless transition carries risk: short-term disruptions to engagement, advertising tools and creator monetisation are common in platform splits. Isabella Moretti, who covers corporate strategy and M&A for NewsTrackerToday, notes that the implied valuation of roughly $14 billion for the U.S. business already reflects a regulatory discount. Investors are pricing not just growth potential, but the cost of compliance and the risk that tighter oversight constrains future innovation.

Looking ahead, the base case is continuity with conditions. TikTok is likely to remain available in the U.S., but under permanent scrutiny, frequent audits and political sensitivity that few consumer platforms face. For creators and advertisers, the practical takeaway is to plan for volatility in early 2026 and diversify distribution channels. As NewsTrackerToday concludes, the deal secures TikTok’s survival in the U.S., but it also formalises a new reality: scale is no longer enough – trust must now be engineered, monitored and continuously proven.

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